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Recently, seven wolves SWJEANS flagship store in Wuhan high-profile position. Of course, seven wolves headquarters and refused to talk about SWJEANS too much meaning outside of its sub-brands, but the industry still think, to fashion series based SWJEANS Fanghua seven wolves is a new class designed to expand the sub-brand .
In fact, as early as 2008, SWJEANS had been the first investment, but more to the industry that, in the earlier, SWJEANS more wolf just seven blue label. Currently, the Charge after years of heavy launch SWJEANS, which no doubt means SWJEANS turn into seven wolves, “Father Wolf family” is another tension member.
from high-end Shengwo Si, to locate Fanghua fashion SWJEANS, sub-brand operation of the road, is the traditional men business casual seven wolves in recent years has not stopped the fantasy.
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development of Fujian Province were business men since the operation of some mature brands, they have minds of how to pursue a new increase point. So, open up sub-brand, multi-brand operation was held, many leading companies have become the same choice.
“seven wolves had just laid the foundation stone of its brand position, but as usual not to take-all fashion spirit, based on our purchase program also features some mature brands or invest in planners design apparel brands, to form production industry — — fashion retail industry investment over. “wolf Co., Ltd., Fujian seven Chow performance.
differences seven wolves SWJEANS low-key, Lee Lang in the market when it promulgated the Vice-line high-profile brand L2, L2 at the same time advocating the spread of market consumption Lee Lang 15% of funds raised. In response, Lee said Lang, vice president of Cong Xing, L2 gross margin will be higher, will be the new dividend increase points. The leading men line with the home and business joeone, then three or four years ago, beginning as early examinations and tests multi-brand operation, for example, features the dragon, of course, have never joeone propaganda crazy off color for the dragon is its sub-brands, but characteristics of the industry are also well known among the long and intricate joeone contact, just recently, features men casual fashion brand turned dragon, “Ivor Deni” casual men fashion a dark horse.
Whether willing to open, men groups sell multi-brand business operation has become a fact, a normalization of the trick. Even has focused on men business casual design of Ba Jin, said trick itch. “Because China has a vast market space, so the future is not about to lift multi-brand operation.” Rimula even into the vice president said.
new brand, new classes, new hope to see. These new brands divided by businesses placed thick to see.
from July 25, 2010, the first shop in Shanghai, to 500, 1000, 1500, 2000, which is L2 pod winter planning the next five years, the brand responsible for Health and Fujian area tooth peaks suggests that the style of the brand through the bright and fast market response, the L2 quick guide to become young men fashion brand. Ivor Deni brand will also benefit from the new branding, channel architecture to make a full range of PCT reform, slowly upgrading and further expansion, “in the brand spread, the years old we will Desjardins efforts.” The company total Noriko has been the manager implied.
In addition to being placed hope to see more brand new operation, the traditional business and leisure led Quanzhou clothing belongings, but also to brewing endless new industrial strength, but also an inexhaustible upgrade changes. To deal with in the future, Jinjiang Textile and Apparel Association, Secretary-General Chen Wei into the performance apparel promotion of family property, without consistent corporate goods weed up, channel change, into the management level, business is different and can not be separated and maintained, these will be the clothing enterprises in Jinjiang future development of key words.

Financial eye good defensive, changeable.
once, Quanzhou very popular saying, “From the victories, the dares will win, then good fight will win.” In the past few years, Quanzhou clothing entrepreneurs exactly work very hard, they laid a piece of country, but never smooth, from Jiangsu, Zhejiang, Guangdong and even in clothing companies eyeing the local area, lead, which makes clothing enterprises in Quanzhou have good defensive country.
good defensive, that is to be fickle, as the market is changing, the adversary is changing, everything is changing, companies only with the change.
need to change many of the premises. Such as has been constantly changing the channel model, such as the need goes back to root out the brand promotion methods, such as production of urgently needed progress effect, like the need to optimize the supply chain network continued … …
In short, the only moving up water is flowing water. Although, Quanzhou clothing has been brilliant, but the double glory, still need more and more try.
textile – big big projects into the offer
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1 mid-January, Fujian Xinhua Co., acrylic resin emulsion in a project workshop cheering. Britain last two months of opening test, the production in mid-November in previous years, the new project has achieved the essence of hope, it is estimated this month can produce 200 tons per month lotion.
a subsidiary of the expansion project, which represents Costin New Materials Group, the third Five-Year Plan formally taken a step. The group chief executive officer Nien Cheng motioned for the company “3 by 5″ period, Costin will spend a large move toward industrial products market, will focus on the development of two new technology industry: a cycle of economic opportunities is to take the regeneration of the application of differentiated capital fiber, the other is clean, non-woven production of new materials. Based on sticky Pearson argument, in the “3 by 5″ plan period, Costin will be thrown more than 800 million yuan for the introduction of new production equipment, expand production capacity, production revival measures will be used to measure production of non-woven fabrics, containing high performance composite synthetic leather, filtration and automotive interior materials such as gold.
And just when all aspects of the premise is ripe, and even can not wait to step into the new year, Costin had launched its “3 by 5″ project development plan.

blueprint for other a leading enterprise in Fujian Baihong — Poly Fiber Technology Industrial Co., Ltd., is also stepping up landing a new project — “differentiated chemical fiber the project. ” This is Baihong poly-fiber technology in previous years, “9.8″ Fair on the province signed the project group, a total investment of $ 300 million.
According to reports, the project is one hundred poly-fiber technology for the expansion of the macro-scale enterprises, the focus of improving the competitiveness of products, optimize the structure of the textile industry space to prepare investment projects. Dropped into the project intends to produce differential chemical fiber, the product not only has great diversity of natural cotton fiber function and ecological performance, while also handling as teeth continue to promote cotton planting area endlessly Growing out of the crisis.
another, and another headquarters Long Feng Textile Technology project planning, Fidelity expansion plan, Long Town, City of the Strait of material and textile and garment industry, industrial park … in the macroeconomic situation of tension that two years, the convergence of the expansion of textile enterprises in Jinjiang program, self-regulating, lay up strength. Now the opportunity to mature, ready to go. From single companies to town, one being implemented or planned new projects reflects the textile industry in Jinjiang promoted the development of the urgent pursuit of mind, they are waiting for the ground to implement the project through the process of industrial Great Leap Forward.
and how, these projects are ground with industry-leading technology and development of forward-looking, industrial transformation and upgrade just around the corner.
According to the understanding, the project Xinhua acrylic resin emulsion products for the acrylic resin emulsion, the product can be widely used in shoes footwear, garment accessories, textile, furniture, construction, packaging, paper products, car accessories and many other industries. The project leader introduced the stick as flat as a new industrial projects are new skills, new products can replace solvent-based resin, a water evacuation medium, compared to traditional solvent-based resin to be low carbon, non-combustible, a significant decline in capital, appropriate the country industrial development policy and tricks. Commissioning of new projects will further enhance the competitive advantage of Xinhua leading products.
Similarly, the latest chapter swallowed Star differentiated chemical fiber is country “second five” incentive plan development projects. As the scope of Fujian Province, the largest production base of differential chemical fiber, polyethylene fiber technology Baihong project will introduce a new residential project of water broke the world most progressive senior craft and equipment, product differentiation dull imitation of cotton fibers, not only has excellent functional diversity and ecological function, and assimilation rate of 78%, far higher than the fiber industry, the rate of differentiation, with high efficiency, zero emissions and other features and vast market prospect.
The completion of these new projects will be Fujian textile industry in science and technology to achieve a great run, a look at the province and further promote the coherent development of the industry. Jinjiang Town, said company head office coherent performance, which promote the local textile industry cluster development, to enhance the competitiveness of local industry focus, optimize the structure of the textile industry, promote the development of related industrial chain and the surrounding area of ??economic development will occur primarily affects pregnant.

Financial eye Jinjiang City Economic Development Secretary Chen Shih from: Textile and Apparel is a traditional pillar industry in Jinjiang, Jinjiang, “second five” principles of the times First: double textile and garment production value to reach the billions. To the current development momentum point of view, this goal is not far, because there are many projects special is the industry leader is in the planning and implementation of large projects, one in the majority of textile enterprise project.
the next five years, the leading large scale mobilization of the project will play a vital first probation. These skills with industry-leading ground targets, will lead all the Jinjiang promoted the rapid development of textile industry, the quality and quantity to achieve the purpose.
Long Town, Jinjiang City deputy mayor Wu Qinghui: differential fiber project of landing, the development of industrial textiles, which are loved by us. Traditional textile market will reach saturation level, and the textile industry to sustainable development need to come up with high-tech projects, and explore new market space.
to break through the traditional, broad sense to look at the textile property. Like, functional fiber, textiles, etc., which are the companies we advocate a new way to go. Only manage to live country industrial policy-oriented, real-time to catch the new market opportunities, our ability to go in front of the textile industry.
fabric – versatile multi-track market

scorching summer, put on by a special fabric made of “apathetic dress” hot sense to cut, I feel cool. This stems from the Federal Sanhe (China) Co., Ltd. The new “cold feeling fabric”, wearing clothes made of the fabric will make the situation in which the skin down 1 ℃ ~ 2 ℃, lost all feeling to cool.
It is understood that the “cold feeling fabric” is a side by side the Taiwan Textile Federation Sanhe Industry latest masterpiece together. The product is applied to the Taiwan Textile Industry together “flycool cold fiber elements” in order to reach the cool results. flycool is a very cool sense of the fiber material, to fight the skin will occur 1 ° C ~ 2 ° C of lost all sense of cool, the sun shines long time will happen 3 ° C ~ 5 ° C temperature difference between a sense of cool, and this kinds of cool features are always in nature.
In addition to mutual customers with Taiwan, International Federation Sanhe additives company also managed to dock, with discussion of the additives with new features to develop multi-functional fabrics and other fabrics in relaxation.
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“UV protection, anti-odor fabric, we have here.” “This is our main push of this article: Love … … dust surface fabric market in Shishi, go into any one effect can be found in the fabric fabrics, functional fabrics and very entrenched proportion Eve, yarn-dyed plaid fabric. efficacy, has become a growing trend intensified Quanzhou fabric.
lions Dapeng announced the industry is developing with a “3D” visual consequences of functional fabrics, fancy manipulation of 3D three-dimensional fiber structure makes the fabric colors, patterns Long live alive, like watching the same 3D film, while according to the company manager Wu Zhaohui the first volume, it is to start from the start to the end of the year to increase research and development of functional fabrics.
“in previous years, in October China (Shanghai) International Textile Fabrics