Quanzhou textile and apparel in the future five years, how should we go?
January 22, 2011
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future years, Quanzhou textile and apparel will be how to re-start? ■ Dong Yan Jun / photo
branded apparel companies have multi-brand operator dominance.
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New Year, Quanzhou textile and garment industry localities.
Lee Lang, Ba Jin, Knoch and other short-listed seven companies, “the Seventh Chinese clothing brand of the Year Award”; Xinhua new projects get new stop, Long Feng Textile official launch of the headquarters project planning; sets new industry to push flame-retardant fabrics Lomb, Federal Sanhe Wenxing the successful introduction of non-cotton fibers, etc. … … after several years of sedimentation, Quanzhou textile and clothing paid off with impressive results.
over five years, the emergence of well-known brands in Quanzhou textile and garment industry, the industrial cluster effect is clear, won several regional honors pilot industrial clusters: China textile industry base — Jinjiang city, and “casual wear in China town “— Yingling,” in the international garment town “— Shenzhen and Shanghai,” China textile town “— Lake;” city of Chinese leisure clothing “— lions, and” Chinese apparel accessories town “— Baogai,” Chinese leisure fabrics town “— David Hill.
“Eleventh Five-Year” successfully ending, “five” strong pieces.
future years, Quanzhou textile and apparel will be how to go, competence adjourned to a new five-year glory? Reporter from the clothing, textile, fabrics cut into the three sub-sectors, summing up the comb on the foundation carried out over five years to capture the industry to launch a new trend, pulse Quanzhou textile and apparel in the future to carry out the road.
clothing – new brand new track hope
Recently, seven wolves SWJEANS flagship store in Wuhan extravaganza. Although the seven wolves outside the headquarters is not willing to mention SWJEANS too much of its sub-brands, but the industry is still thought to trendy youth-oriented series of seven wolves SWJEANS new class designed to expand the sub-brand.
In fact, as early as 2008, SWJEANS been the beginning of investment, but more to the industry that, in the earlier, SWJEANS more wolf just seven blue label. Now, after years of heavy Charge introduced SWJEANS, which no doubt means SWJEANS turn into seven wolves, “Father Wolf Family” is another important member.
from high-end Shengwo Si, to locate youth trendy SWJEANS, sub-brand operation of the road, is the traditional men business casual in recent years, seven wolves never-ending dream.
blueprint for business men Fujian Province were carried out so far, has been proven on some of the operations of the brand, they had to consider how to seek new growth points. So, open up sub-brand, multi-brand operation stops, the differences became selected many leading enterprises.
“Although seven wolves had laid my brand position, but still not able to take-all style of clothing, so we purchased some features of the program established brands or invest in designer apparel brands, constitute manufacturing — — trendy wholesale investment across the industry. “Fujian seven wolves share an unlimited company chairman Chow said.
Wolf SWJEANS different from the seven low-key, Lee Lang in the market when it announced the Vice-line high-profile brand L2, L2 will also claimed Lee Lang spent 15% of listed funds raised. In response, Lee said Lang, vice president of Cong Xing, L2 gross margin will be higher, will be the new profit growth point. The line with leading international companies joeone men, the early start in three or four years ago, trying to multi-brand operation, such as characteristics of the dragon, although not joeone has allegedly characterized the dragon is its sub-brands, but the industry also Long and well-known features intricate joeone contact between, on the long ago, features long turned trendy casual men brand, “Ivor Deni”, a fashionable casual men dark horse.
regardless of whether reluctantly underground, multi-brand business to start the operation of individual men, has become a reality, a normalization approach. Even continuously focus on the design and manufacture of men business casual, Ba Jin, said eagerly. “Because China has a vast market space, which will not be able to remove the multi-brand operation.” Rimula even into the vice president said.
new brand, new classes, new hope. These were numerous brand new company has high hopes.
from July 25, 2010, the first shop in Shanghai, to 500, 1000, 1500, 2000, which is the L2 in the future five-year plan, the brand as a person Fujian area Ding Feng said, will go through distinctive brand style and move to the market response, the L2 rapidly becoming old fashion brand men guidance. Ivor Deni new brand will also benefit from the implementation of the brand, channel architecture to make a full range of innovative, progressive promotion and further expansion, “in the brand communication, the next year we will Desjardins efforts.” Noriko, general manager of the company have said.
In addition to being sent to the new hope of multi-brand operation, led by the traditional business and leisure Quanzhou clothing industry, but also from time to time brewing industry with new strength, but also from time to time to cut innovation. About the future, Jinjiang Textile and Apparel Association, said Secretary-General Chen Wei Jin, clothing industry to enhance, inseparable from the brand promotion, channel innovation, management, promotion, without business innovation and perseverance, these will be carried out in Jinjiang key garment enterprises in the future the word.
Financial eye good defensive, changeable.
has been very popular saying Quanzhou “from the victories, the dares will win, then good fight will win.” In over the years, Quanzhou clothing entrepreneurs do work very hard, they laid a piece of country, but never smooth, from Jiangsu, Zhejiang, Guangdong and even clothing companies within the maritime zones eyeing every step, making Quanzhou clothing enterprises shall not keep poor country.
good defensive, that is to be fickle, as the market is changing, the opponent is changing, everything is changing, companies can only follow the change.
needs a lot of changes in the central. For example, the channel has been constantly changing form, for example, the brand needs to implement way to ferret out from time to time, for example, spending much-needed progress in the efficiency of, for example, demand from time to time to optimize the supply chain … …
In short, as long as the moving water is the stagnant water. Although, Quanzhou clothing was brilliant, but even more brilliant, but also demand even more effort.