The apparel industry how to get the next five years?
January 22, 2011
rustling love shopping REVIEW: Lee Lang, Ba Jin, Knoch and other short-listed seven companies, “the Seventh Chinese clothing brand of the Year Award”; Xinhua get new stop production of new items , Long Feng textile names planning headquarters was officially launched; Taobao Mall genuine new push Taiwan Lomb industry retardant fabrics, such as the Federal victory Sanhe Wenxing introduction of non-cotton fibers … … after several years of accumulation, Quanzhou textile and clothing paid off, achievements striking.
“Eleventh Five-Year” perfect ending, “five” strong pieces.
future years, Quanzhou textile and apparel will be how to take a new five-year capacity adjourned glory? Reporter from the clothing, textile, fabrics cut into the three sub-sectors, summing up the sort carried out over five years, basically, to capture the industry to launch a new trend, pulse Quanzhou textile and apparel in the future to carry out the road.
clothing – new brand new desire
Wolf SWJEANS different from the seven low-key, Lee Lang declares in the market when the Vice-line high-profile brand L2, L2 will also claimed that consumption of Lee Lang listed with 15% of funds raised. In response, Lee said Lang, vice president of Cong Xing, L2 gross margin will be higher, will be the new profit increase point. The same line is the leading home and business joeone men, the early start in three or four years ago, trying to multi-brand operation, such as characteristics of the dragon, although not joeone also allegedly features the dragon is its sub-brands, but the industry also Long familiar with the characteristics between the multitude of joeone contact, just recently, features men casual fashion brand turned dragon, “Ivor Deni”, a fashionable casual men dark horse.
over five years, the textile and garment industry well-known brand appear in Quanzhou, a significant cluster effect, won a number of pilot regional industry cluster reputation: China textile industry base — Jinjiang city, and “casual wear in China town “— Yingling,” underwear in the sea town “— Shenzhen and Shanghai,” China textile town “— Lake;” city of Chinese leisure clothing “— lions, and” Chinese name clothing and fashion accessories town “— Baogai,” China casual fabrics town “— David Hill. Ringing in love shopping
Recently, seven wolves SWJEANS flagship store in Wuhan extravaganza. Although, seven wolves outside the headquarters and do not want too much to mention SWJEANS is its sub-brands, however, the industry is still thought to trendy youth-oriented series of seven wolves SWJEANS new class designed to expand the sub-brand.
In fact, early in 2008, SWJEANS been the beginning of investment, but more that the industry, in the earlier, SWJEANS more wolf just seven blue label. Now, after years of heavy Charge introduced SWJEANS, which no doubt means SWJEANS turn into seven wolves, “Father Wolf Family” is another key members.
from high-end Shengwo Si, to locate youth trendy SWJEANS, sub-brand operation of the road, is the traditional men business casual has never relented in recent years, seven wolves delusion.
from July 25, 2010, the first shop in Shanghai, to 500, 1000, 1500, 2000, which is the L2 in the future five-year plan, the brand as a person Fujian area small peaks indicate, through a distinctive style and brand to reflect the market moving rapidly, so that L2 agile as young men fashion brand guidance. Ivor Deni brand will also benefit from the new branding, channel architecture to make a full range of innovative, progressive promotion and further expansion “in the brand spread, the next year we will Desjardins efforts.” Noriko, general manager of the company There have been indicated.
Business Men Fujian Province were carried out so far, Taobao Mall sale on the operation of some mature brands, they have to think about how to pursue a new increase point. So, open up sub-brand, multi-brand operation, has become the unanimous choice of many leading companies.
“seven wolves had just laid my brand position, but still not able to take-all style of clothing, so we are planning some characteristics of the purchase or invest in a mature brand designers apparel brands, resulting in the production industry — — Wholesale fashion industry investment across. “wolf Co., Ltd., Fujian seven Chow hands.
regardless of whether willing to underground, multi-brand business to start the operation of individual men, has become a fact, as a means of normalization. Even always specific to men business casual design of Ba Jin, also indicate just around the corner. “Because China has great market space, and thus will not be able to eliminate the multi-brand operation.” Rimula even into the vice president had indicated.
new brand, new classes, new aspirations. These new brands divided by businesses and placed high hopes.
In addition to being the hands of the new multi-brand operation of the wishes, the traditional business and leisure led Quanzhou clothing industry, are always to the new brewing industry strength, but also always to advance innovation. About the future, Jinjiang Textile and Apparel Association, Secretary-General Chen Wei into the hands and clothing industry promotion, without the company brand promotion, channel innovation, governance, promotion, inseparable from the renovation and maintenance, network pat ladies garment enterprises in Jinjiang of these will be in the future to carry out the crux of the word.
